Preparing for the unexpected is often part of the brief for firms providing critical infrastructure— but one company is showing how advances in technology can help them ‘virtually’ plan for challenges before they arise.
Immersive technology company Glitch Studios is working with companies in the power sector, datacentre industry and others— helping them use emerging tech such as virtual and augmented reality (VR and AR) to communicate complex projects clearly and expand their businesses.
Glitch VR producer Sami Hamid told Critical Power Online companies including global power product specialists Eltek and Delta are now using its VR and AR expertise to “visualise” large and complex equipment for customers— without the “huge expense of transporting machinery to exhibitions or sales meetings”.
A case study with Eltek has shown that the tech “not only works as an effective marketing tool, but also as a B2B sales tool in meetings with clients”, said Hamid, whose company has offices in Oslo, London, and Istanbul.
Instead of using video or written promotional material, Eltek’s clients can simply “pop on a headset and are immediately transported to their datacentre”, Hamid said. “The customer gets to play, so to speak, with the equipment and see for themselves exactly what does and doesn’t work for them in the context of what they are trying to achieve.”
The VR solution works with firms such as Eltek first briefing Glitch on their clients’ requirements, leaving Glitch to design the ‘World’— the virtual environment where a client donning a headset will “physically feel that they have gone somewhere else, such as in their datacentre”.
Glitch is also working to develop the system for multiple users, potentially enabling a sales representative and a client who are physically in separate countries to ‘meet up’ and talk in the virtual datacentre— and ‘see’ and test at first hand how their equipment responds in situations such as a blackout or other event.
Hamid revealed Glitch has also used its technology in a project for the Red Cross, where the company helped to replicate working in the aftermath of an earthquake. The tech has also been used in marine and offshore training “to mimic blackouts in the sense of smoke from a fire and how to get out of a situation safely”, Hamid said.
“VR has been out of the reach of companies and consumers but in recent years, in terms of its cost it’s now very affordable from a software and hardware point of view,” Hamid said.